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‘Overdose is closer than you think,’ warns Fraser Health in new B.C. campaign

Click to play video: 'New campaign urges people to talk about drug abuse'
New campaign urges people to talk about drug abuse
WATCH: Today's Global News Hour at 6 Health Matters is brought to you by Pharmasave. With hundreds of people dying of drug overdoses every year in B.C., Fraser Health says it’s time we started talking frankly with people we think might have a problem. Linda Aylesworth reports – Nov 6, 2017

With more than 1,000 overdose deaths reported so far this year in B.C., Fraser Health has launched a new campaign to help combat the opioid crisis.

The campaign focuses on the support around substance abusers and how to help those who are struggling with addiction.

Part of the campaign includes a four-page guide about how to speak to someone who might be struggling with substance abuse.

The guide talks about how people can begin the conversation with a loved one and what to do afterwards.

Posters going up as part of the new campaign. Fraser Health

Aamir Bhamal, a medical health officer with Fraser Health, said reaching out can be the difference between life and death.

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“If they do know someone who is using substances they should be checking in because that could save a life,” said Bhamal.

But the issue affects people beyond the Downtown Eastside, he added.

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“There’s this misconception that this is people who are on the streets or street entrenched and really what we’re seeing is this is occurring in private residences.”

WATCH: Shocking new numbers on drug overdose deaths in B.C.

Click to play video: 'Shocking new numbers on drug overdose deaths in B.C.'
Shocking new numbers on drug overdose deaths in B.C.

Bhamal said the campaign – called “overdose is closer than you think” – will be displayed until mid-December.

Read the complete guide:

Overdose prevention guide by CKNW980 on Scribd

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