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Canada-EU trade enters new era as CETA comes into force

Canadian Prime Minister Justin Trudeau, center front, sits with European Commission President Jean-Claude Juncker, left, and European Council President Donald Tusk, right, as they sign the Comprehensive Economic and Trade Agreement (CETA) during an EU-Canada summit at the European Council building, in Brussels in an October 30, 2016, file photo.
Canadian Prime Minister Justin Trudeau, center front, sits with European Commission President Jean-Claude Juncker, left, and European Council President Donald Tusk, right, as they sign the Comprehensive Economic and Trade Agreement (CETA) during an EU-Canada summit at the European Council building, in Brussels in an October 30, 2016, file photo. THE CANADIAN PRESS/AP-POOL, Francois Lenoir

OTTAWA – Canadian companies have much greater access to one of the world’s largest markets starting Thursday, as a major trade deal between Canada and the European Union enters into force.

Known as the Comprehensive Economic and Trade Agreement, or CETA, the deal clears barriers to trade for Canada’s largest trading partner after the United States.

As of Thursday, over 98 per cent of Canadian goods will be able to enter the EU without tariffs, compared with only 25 per cent a day earlier, which the federal government says will improve export opportunities for a range of Canadian producers, processors and manufacturers.

Todd Evans, a principal at Export Development Canada Economics, said the agreement gives Canadian companies access to a $20 trillion market at a time when there is a lot of doubt on where trade relations with the United States are headed.

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READ MORE: CETA to provide ‘modest’ gains for Canadian economy

“It’s very, very important for Canadian companies, especially nowadays when a lot of companies are really thinking of diversifying their export business given the uncertainty they’re seeing south of the border.”

The deal not only clears the way for goods, which Canada exported $42 billion worth of last year, but also codifies access to services, which Canadian companies sold an additional $18 billion worth in 2016, said Evans.

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VIDEO: Theresa May praises CETA deal as having ‘signifigant potential’

Click to play video: 'Theresa May praises CETA deal as having ‘signifigant potential’'
Theresa May praises CETA deal as having ‘signifigant potential’

“A lot of people, when they talk about trade, they tend to focus on just the merchandise goods trade. That’s still the bulk of our trade but services are growing quickly.”

The deal will also mean Canadian companies can bid for work at all levels of the EU government procurement market, which the federal government says is worth an estimated $3.3 trillion annually.

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READ MORE: EU expects Canada to ratify CETA in coming weeks, official says

The agreement is a two-way street though, with EU companies also gaining access and creating more competition in the Canadian market.

The federal government has been making investments to help prepare companies, including $350 million in funding announced last year to help the dairy sector get ready for the increased competition.

Overall, the trade agreement could increase bilateral trade by 20 per cent annually and boost Canada’s income by $12 billion annually, according to a joint Canada-EU study.

VIDEO: Trudeau touts merits of EU free trade pact, warns CETA could be last deal of its kind

Click to play video: 'Trudeau touts merits of EU free trade pact, warns CETA could be last deal of its kind'
Trudeau touts merits of EU free trade pact, warns CETA could be last deal of its kind

The study suggested the economic benefit of the agreement would be equivalent to creating almost 80,000 new jobs or increasing the average Canadian household’s annual income by $1,000.

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READ MORE: Trudeau says CETA will benefit all Canadians, experts not so sure

The first round of negotiations was held in Ottawa in October 2009 and an agreement in principle was announced four years later. After fine-tuning some contentious clauses, a final legal text was released in February 2016.

Adoption of the deal in Europe was nearly scuttled by Wallonia, a Belgian region of 3.6 million people. A final round of negotiation saved the agreement from a Wallonia veto that would have ended seven tough years of talks.

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