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Air Canada seeks credit card partner to help launch new loyalty system

A close-up view of the Air Canada logo on the side of an Airbus A320 fuselage, Vancouver International Airport, Richmond, B.C. on Saturday,June 10, 2017. THE CANADIAN PRESS IMAGES/Bayne Stanley. Bayne Stanley/CP

MONTREAL — Air Canada says it is launching a search for a co-branded credit card partner for its new loyalty program.

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The Montreal-based airline says it will be inviting key financial institutions to participate in a request for proposals to join the launch of the program in 2020.

WATCH: Air Canada ditching Aeroplan

Air Canada (TSX:AC) has served notice that it plans to end its relationship with Aeroplan parent Aimia (TSX:AIM).

READ MORE: Air Canada apologizes for Alberta mother’s ordeal on plane

Operating its own loyalty program is expected to deliver a pre-tax net present value of $2 billion to $2.5 billion over 15 years.

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The move was announced Tuesday ahead of the company’s annual investor day.

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