Here’s how much you’re worth to Facebook

Do you ever wonder how much you are worth to Facebook?. REUTERS/Dado Ruvic/Illustration

You might not realize this, but all of that time you spend scrolling through your Facebook feed translates into cold, hard cash for the social networking giant – and, as it turns out, Canadian users earned Facebook around $16 each this quarter.

This is according to Facebook’s newly released third-quarter earnings report, which breaks down the average revenue generated by users worldwide. The social network calculates this number based on an “estimation of the geographic location of users when they perform a revenue-generating activity,” which includes any payments for extra services and advertising.

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But, because Facebook makes the bulk of its cash through advertising, most of that revenue is made up of the money Facebook makes from the ads you see in your timeline.

Users based in the U.S. and Canada are worth a lot more to Facebook than those in other parts of the world. According to the report, we earned Facebook $15.65 each in the third quarter of 2016, or about $62 annually.

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European users earned the company $4.72 each and those in the Asia-Pacific market raked in just $1.89 each.

Facebook reported a greater-than-expected rise in quarterly revenue during Q3, totalling $7.01 billion.

However, in a call with analysts, Facebook chief financial officer David Wehner said ad growth would likely slow next quarter due to limits on “ad load,” or the number of ads that Facebook can put in front of customers without alienating them.

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Mobile ads accounted for 84 per cent of Facebook’s total advertising revenue of $6.82 billion in the third quarter that ended Sept. 30, compared with 78 per cent a year earlier. The company said it surpassed one billion mobile-only monthly users last quarter.

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— With files from Reuters

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