July 30, 2016 5:42 pm
Updated: July 30, 2016 5:46 pm

Saint John’s ‘Area 506’ Festival celebrates New Brunswick culture

WATCH ABOVE: The Saint John waterfront is home to a unique festival this New Brunswick Day weekend. It's a mixture of music, both New Brunswick and international entertainment and a celebration of New Brunswick culture and goods. Global's Andrew Cromwell reports.


Saint John is playing host to the first ever “Area 5-0-6” Festival this New Brunswick Day weekend, celebrating music, culture, innovative products and businesses in the province.

The numbers five, zero and six represents the province’s area code.

Possibly the most unique feature of the festival is the container village. More than 70 shipping containers are surrounding Long Wharf on the Saint John waterfront where more than 40 vendors are promoting everything New Brunswick.

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St. Mary’s First Nation in Fredericton was one in a long list of communities sharing its culture.

The goal is to “educate people on who we are and where we come from,” said St Mary’s First Nation spokesman Allan Polchies Jr.

“Being a New Brunswicker, we go hand in hand with our neighbours and celebrate all the diversity in the Province of New Brunswick,” Polchies Jr. said.

Businesses calling New Brunswick home were also well represented.

Matt White of Sussex Beard Oil Merchants says he has made some important connections over the weekend. He thinks sometimes New Brunswick takes what it has for granted.

“We get people that travel from other places that say this is the most dynamic area they’ve ever seen,” White said. “The people are friendly and the products are great.”

Locals also enjoyed the experience.

“It makes me proud to be from New Brunswick,” said Saint John resident Barb Smith .

The festival continues through Sunday.

© 2016 Global News, a division of Corus Entertainment Inc.

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