Pokemon Go’s popularity is benefiting Canadians – even those who aren’t playing the augmented-reality game.
Anyone who’s paying into the Canada Pension Plan should thank all the Pidgey-hunters out there: Nintendo’s stock has shot up, and CPP has invested in a lot of it.
In its March 31, 2016 public disclosure, the CPP investment board revealed that they held 318,000 shares in the video game company, at the time worth about $59 million. After Pokemon Go’s launch, that stock is now worth more like $86 million.
WATCH: How Canadians are playing Pokemon Go before its release
Nintendo isn’t the only video game company that CPP is invested in either. As of March 31, CPP owned:
- 470,000 shares in Blizzard Entertainment (makers of World of Warcraft and Overwatch), worth $21 million
- 402,000 shares in Electronic Arts (makers of the Battlefield and Sims series), worth $34 million
- 183,000 shares in Sega (makers of Sonic the Hedgehog), worth $3 million
- 387,000 shares in Ubisoft (makers of Assassin’s Creed and Far Cry), worth $16 million
- 553,000 shares in Konami (makers of Metal Gear Solid and Frogger), worth $21 million
The entire CPP fund was worth $278.9 billion as of March 31.
With files from Monique Muise