SWIFT CURRENT – Premier Brad Wall didn’t mince words when speaking about the Earls restaurant chain’s decision to source their beef from American producers in Kansas.
The chain announced on April 26 that it would become the first chain in North America to only serve “Certified Humane” beef, meaning beef raised without antibiotics, steroids or added hormones.
“Certified Humane” beef also adheres to standards on availability of food and water, conditions of pens, air quality and the transportation of the animals.
READ MORE: Vancouver-based Earls moves to U.S. supplier for beef, cites humane meat policy
Premier Wall said he hopes Canadian consumers see through what he calls a “marketing tactic.”
READ MORE: Earls restaurant moves to Humane Certified beef – what is it and is it healthier?
Wall also hinted that his government will look at ways to debunk myths surrounding beef production in Canada and the use of GMO’s.