A recent campaign launched in the UK to raise awareness of the signs of domestic abuse has also triggered controversy.
Lauren Luke, the 31-year-old Brit and self-taught make-up artist known for her tutorials on YouTube combined forces with the UK charity Refuge to create a compelling PSA to raise awareness about domestic violence.
Luke’s usual video tutorials show viewers how to apply makeup to recreate various looks, garnering over 11 million hits.
Although this PSA is shot in the style of Luke’s typical tutorial, instead of a celebrity-inspired look, she shows viewers how to hide the physical effects of domestic violence.
“I’m not feeling 100% today so I’ve done a video on how to look your best the morning after,” she writes in the text accompanying the video.
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“Sorry if I’m not me usual perky self but the look turned out great and I think it’s perfect whether you’re off out or just staying home with your other half.”
Refuge’s website notes that hiding the physical effects of domestic violence is just one of the ways a woman might try to cover up what her partner has done to her.
“Lauren’s cuts, bruises and fear are fictitious. But for thousands of women this is the reality of their everyday lives.”
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