Imperial Tobacco challenges Quebec law banning flavoured tobacco, menthol smokes

MONTREAL – Imperial Tobacco has filed a legal challenge against Quebec’s law banning flavoured tobacco.

The Montreal-based firm suggested the government’s move to prohibit flavoured tobacco and menthol cigarettes will help fuel the contraband trade.

READ MORE: $15 billion awarded to Quebec smokers in landmark class-action lawsuit

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It said a number of provisions were tacked on at the last minute and without properly considering the constitutional rights of those affected by the measures.

READ MORE: Quebec anti-smoking groups want tougher legislation

The law came into effect at the end of November.

The company also argues the packaging restrictions go beyond federal government requirements.

READ MORE: Quebec tables bill targeting e-cigarettes, smoking on patios

Imperial vice-president Tamara Gitto said the firm recognizes the health risks associated with smoking and supports fact-based regulation, but will oppose anything deemed excessive regulation.