Apple CEO Tim Cook is usually the brand’s best spokesperson — but, as it turns out, he’s not the best candidate to show off the iPhone’s photography capabilities.
Cook quickly became the laughing stock of Twitter Sunday night, after tweeting a heat of the moment out-of-focus picture from the sidelines of Super Bowl 50, moments after the Denver Broncos’ big win.
Presumably shot with an iPhone, the photo shows nothing more than a blurry mess of confetti as people rushed the field to celebrate the 24-10 victory.
“Uh… Is the message here that iPhones take terrible photos of important moments?! Because that really seems to be the message here,” tweeted one user.
“Come on @TimCook! This photo looks like your future plans for #Apple… Think different and focus,” said another.
It didn’t help Cook’s case that Apple unveiled its new “Shot on iPhone 6S” campaign last week, designed to show off “ordinary” iPhone user’s photography. It didn’t take long for someone to Photoshop Cook’s failed Super Bowl picture onto one of the “Shot on iPhone 6S” billboards.
Without addressing the blurry photo, Cook tweeted another Super Bowl image about an hour later — however, this one was in focus.
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