TORONTO — The TORONTO sign is wrapped, just in time for the holiday season.
The brightly coloured paper features names of different notable neighbourhoods in the city and include nicknames like “The 6ix”.
The city confirmed with Global News the cost of the sign’s wrapping to be $14,000 that will come out of the Economic Development budget.
The wrapping will help weatherproof the letters’ seams and surfaces against weather.
Mayor John Tory helped wrap the sign on Friday morning, saying the sign’s new look is just one more reason for people to come down to Nathan Phillips Square.
“I think it’s fun that we got neighbourhoods and intersections and sites in the city included on the sign now,” Tory said.
“It’s just one more reason that people will want to come and visit the sign and pose on the sign. I see it going all day outside of my office window but I think it’s great that people are engaged in this.”
Tory also encouraged Toronto residents and visitors to come down to the square on Saturday for the Cavalcade of Lights.
The city will be kicking off the holiday season with the lighting of the Christmas tree at Nathan Phillips Square.
“The tree will officially be lit at 7:15 p.m. and fireworks to follow and a great concert by Sloan,” Tory said.
“I just hope that … that people will come down here an celebrate and celebrate the holiday season and how great the square looks when you have this new sign and all the lights we have had in previous years.”
Saturday’s Cavalcade of Lights event starts at 6 p.m.
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