TORONTO — Dozens of celebrities, including Canada’s Pamela Anderson, are showing their support for Greenpeace’s Save the Arctic campaign.
Photographer Andy Gotts snapped 60 stars wearing T-shirts designed by Vivienne Westwood. Included in the collection are George Clooney, Judi Dench, Vanessa Redgrave, Kylie Minogue, Chris Martin, Naomi Campbell and Game of Thrones stars Maisie Williams, Aidan Turner and Gwendoline Christie.
The campaign aims to draw attention to Shell’s plans to drill for oil in the waters around Alaska. Greenpeace has raised concerns about the impact on wildlife and the climate.
The photos are on display in London’s Waterloo subway station, which connects to the British headquarters of Shell.
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“The beautiful Arctic keeps our earth cool. Join me in trying to protect it for generations to come,” Anderson wrote on her website.
According to marketing expert Tony Chapman, celebrity campaigns like the Greenpeace one work “if the celebrity is on message and authentic.”
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Bob Williams, author of The Brand Agent, has found celebrity-driven campaigns have mixed results. On his blog, he recommends campaigns use stars who are believable and not “desperate for publicity” and he warns about allowing celebrities to overshadow the message.
BELOW: Click through the gallery of some of the celebrities in the Save the Arctic campaign.
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