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Ad campaign targets speeders in Saskatchewan work zones

Annual campaign underway to remind drivers to slow down in Saskatchewan work zones. Supplied / Government of Saskatchewan

REGINA – Slow down in construction zones. That’s the aim of the annual work zone ad campaign underway in Saskatchewan.

Officials hope the radio, print and billboard ads will increase awareness and promote safe driving behaviours in work zones throughout the summer and into the fall.

“I can’t emphasize it enough,” stated Highways and Infrastructure Minister Nancy Heppner. “Safety measures are put in place in our work zones for the safety of our crews and the drivers.”

“The message is simply slow to 60 km/hr in work zones.”

On May 3, three Carrot River teens were killed when the car they were in was hit from behind by a semi. The teens, who were returning home after a football camp in Saskatoon, were stopped at a construction zone on Highway 5 when the traffic crash happened.

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A flag person was sent to a Saskatoon hospital with multiple injuries.

READ MORE: Three teens dead in multi-vehicle crash at Sask. construction zone

Officials say the 60 km/h speed limit signs are not a suggestion, it is the law. Enforcement measures, including photo radar, will target speeders. Fines start at $300.

“Our roads will be getting busier as summer vacation is around the corner,” said Heppner said. “I urge all drivers to slow down and drive safely.”

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