Shaw Charity Classic creates Birdies for Kids program

Brad Shaw, CEO of Shaw Communications, talks with shareholders before addressing the company's annual meeting in Calgary, Wednesday, Jan. 9, 2013. THE CANADIAN PRESS

CALGARY – The Shaw Charity Classic, the Champions Tour golf tournament which will return to Calgary for a third year in August, has announced it has partnered with AltaLink to interact with as many as 90 charities.

“The first two years of the Shaw Charity Classic have been a resounding success on all levels, but we are most humbled and touched by the impact that this event has had on our communities and local charities,” said Brad Shaw, CEO of Shaw Communications.

The program, called Birdies for Kids, is presented AltaLink and gives corporations and individual donors alike the opportunity to make a one-time or per-birdie donation. Those donations will be further leveraged through a tiered matching program that will see a percentage of the first $250,000 donated to each charity. Champions Tour players racked up 1,000 birdies in the tournament’s inaugural year, and 892 birdies in 2014.

“Birdies for Kids gives all Albertans the opportunity to participate in our charitable programs, and allows the Shaw Charity Classic to impact youth in every corner of the province,” says Clay Riddell, a co-founder of the tournament.

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Corporate partners Shaw Communications and AltaLink, as well as representatives from participating charities, launched Birdies for Kids Presented by AltaLink during a fun nine-hole, mini-putt media challenge yesterday with kids representing the tournament’s charitable and community partners at Steele Creek Adventure Golf on Tuesday.

Companies and individuals can begin pledging their donations to Birdies for Kids by visiting the Shaw Charity Classic website where the full list of participating charities is available.

Shaw Communications also announced that it will commit a total of $1 million to support six youth-based charities located across Southern Alberta. Shaw’s six official charitable partners include the Children’s Wish Foundation (Alberta & NWT Chapter); Classroom Champions; Junior

Achievement of Southern Alberta; KidSport Calgary; Ronald McDonald House Charities Southern Alberta; and the Sheldon Kennedy Child Advocacy Centre.

“We are pleased to be working with six amazing and well-deserving local charities that are committed to making a profound difference to the lives of children and youth in our communities,” Shaw added.


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