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‘Professor Popsicle’ seeks federal Tory nomination in Winnipeg South

University of Manitoba Prof. Gordon Giesbrecht, better known as "Professor Popsicle," will seek the Conservative nomination in Winnipeg South. Handout photo

WINNIPEG – Physiologist Gordon Giesbrecht, better known as “Professor Popsicle” for the cold-water experiments he conducts on himself, will run for the federal Conservatives in Winnipeg South.

Current Winnipeg South MP Rod Bruinooge announced in January that he won’t seek re-election with the Conservatives, saying he wants to spend more time at home with his two young children.

READ MORE: Winnipeg Conservative MP not seeking re-election

If Giesbrecht wins a nomination vote, he will run against Liberal Terry Duguid, a former city councillor who was executive director of the Manitoba Liberal Party in the 1980s. Duguid ran for the Liberals in the last election but got only 32 per cent of the vote to Bruinooge’s 52 per cent.

READ MORE: Bruinooge keeps seat in Winnipeg South

Giesbrecht, who lives in the Winnipeg South riding, is a professor in the faculty of kinesiology and recreation management at the University of Manitoba.

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He studies human responses to exercise and work in extreme environments and is known to perform his cold-water immersion experiments on himself. He also runs cold-water survival training sessions and has helped to develop protocols for escaping from submerged vehicles.

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