TORONTO — Canadian pop star Justin Bieber is the new face of Calvin Klein underwear.
The 20-year-old Ontario native shows off his toned physique in new black-and-white photographs promoting the iconic brand.
Late Tuesday, Bieber tweeted “#mycalvins #newfaceofcalvinklein” and then simply “It begins. @CalvinKlein #mycalvins :)”
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In one ad, Bieber poses with 31-year-old Dutch model Lara Stone.
Calvin Klein shared several promotional videos on its Twitter, including one in which a shirtless Bieber is seen from behind drumming.
Last September, the singer was booed when he stripped down to his Calvin Klein boxer-briefs during the Fashion Rocks show in New York.
Earlier, Bieber showed skin in a series of booking photos taken following his arrest in Miami Beach.
Previous Calvin Klein underwear models include Mark Wahlberg, Djimon Hounsou, Kellan Lutz and Jamie Dornan.
On social media, reaction to Bieber’s professional underwear modelling debut is mixed. Here’s a sample:
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