June 17, 2014 9:57 am

Metro supermarket buying majority stake in Quebec bakery Premiere Moisson

Stack of croissants.

The Canadian Press

MONTREAL – Supermarket chain Metro Inc. is buying a majority stake in leading Quebec bakery Premiere Moisson for an undisclosed price.

The Colpron-Fiset family, which founded the bakery in 1992, will retain 25 per cent of the company and continue to manage its 23 stores and three production plants.

Montreal-based Metro said the partnership is set to close in a few weeks and will allow the grocer to differentiate itself by offering a broader range of premium bakery products.

Metro said it plans to expand Premiere Moisson’s premium artisan brands throughout Quebec and eventually across Ontario.

Premiere Moisson president Liliane Colpron noted that the partnership with Quebec’s leading food chain allows the company to make the leap from a family business to one that can reach more customers.

The bakery has 22 locations in Greater Montreal and one in Ottawa, and sells its products in grocery stores in both provinces.

Metro operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores. It has annual sales of more than $11 billion and employs more than 65,000 people.

© 2014 The Canadian Press

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