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University of Manitoba studies Ozempic marketing

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U of M researchers study Ozempic marketing
WATCH: Researchers at the University of Manitoba are looking at how marketing for drugs like Ozempic and Wegovy influence peoples' views on food, hunger, and weight – Jul 23, 2025

Researchers at the University of Manitoba are looking at how marketing for drugs like Ozempic and Wegovy influence peoples’ views on food, hunger, and weight.

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Initially intended to help manage diabetes, the drugs have become increasingly popular as a weight lost medication.

Natalie Riediger with the university’s department of Food and Nutritional Sciences says the expansion of the drug’s eligibility criteria is part of pharmaceuticalization — a concept where health and sickness are increasingly managed by medication.

Global’s Iris Dyck reports.

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