Jean-Pierre Lacroix

April 1, 2014 9:08 am
Should there be a legal age to use social media?

It’s now become more convenient for teens to speak to a friend or family member via texting than meet face to face, or share intimate aspects of their lives in online forums, which can spread like wildfire.

February 11, 2014 9:48 am
Branding Canada at Sochi

We have the “blink factor” – the use of visual cues such as shape and colour to attract attention at the Games.

January 20, 2014 10:30 am
Branding in an era of personalization

Product offerings, incentives and messaging will be targeted to consumers’ precise and exact purchase behaviours, tracked over many years by their retail purchases.