Welcoming Ben Johnson and Sam Tarasco may seem strange at first blush, but it is consistent with how Ford has positioned himself.
It’s now become more convenient for teens to speak to a friend or family member via texting than meet face to face, or share intimate aspects of their lives in online forums, which can spread like wildfire.
It can help define the ultimate challenge that a new perception and visual identity can help overcome.
Rob Ford, Justin Bieber and our athletes are helping redefine Canada on the international stage.
We have the “blink factor” – the use of visual cues such as shape and colour to attract attention at the Games.
Will it become a stronger blend of technology and luxurious lifestyle thanks to Angela Ahrendts?
Product offerings, incentives and messaging will be targeted to consumers’ precise and exact purchase behaviours, tracked over many years by their retail purchases.
The communication is also not clear how this new branded program aligns with the current tiered Altitude offering, leading to more confusion about the program’s purpose and value.
The merger between Shoppers Drug Mart and Loblaws could be the big brand story in 2014.
Black Friday sends the wrong message because it’s rooted in how we perceive the colour black.
To survive and strive during this period of change, you need to think of yourself as a brand.
How innovation drives these companies’ success.
He has taken the first step in the right direction.
It’s a smart move that will deliver short-term results.