TORONTO – Crime Stoppers, with the help of Toronto police, have launched a retail theft campaign just in time for the busy holiday shopping season.
Toronto Crime Stoppers was joined by Chief William Blair and corporate partners at the campaign launch Wednesday morning at police headquarters.
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Police say retail theft is a “lucrative criminal enterprise that costs Canadian retailers almost $4 billion a year.”
Organizers hope the public awareness campaign will have a significant impact on retail crime rates.
The campaign will be seen in retail locations across the city and aired on local radio stations.
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