WINNIPEG – To play good, it helps if you look good.
Luckily for the Manitoba Moose, they have Marc Gomez on their side.
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The graphic designer is the person behind the team’s specialty jerseys. Creating one can take anywhere from days to months.
“You can basically do whatever you want,” Gomez said. “They’ll tell you to pare things back so they’re more acceptable but you can be as creative and have as much fun as you would like.”
It takes Gomez a few shots to get a jersey design right. The final result is anything but uniform.
“In some situations, you’ll throw a lot of ideas at the wall and see what sticks,” Gomez said.
“Ultimately, the strongest ideas rise to the top.”
Since moving back to Manitoba in 2015, the Moose have worn nine speciality jerseys. Each one is paired with a theme game.
“In the AHL, it’s all about engaging those fans that might not necessarily already be hockey fans,” Manitoba Moose marketing manager Zach Peters said.
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The sweaters are later sold off in support of local charities. Last season alone, the Moose raised close to $25,000.
“It’s a really great way for us to be a little playful and have fun but also provides us with a vehicle to give back,” Manitoba Moose vice president of operations Dan Hursh said.
Making the jerseys stylish in more ways than one.
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