Meet the ‘Oldfluencers’ aging on their own terms

They’re part of the largest and most influential generation in history and they show no signs of letting up. Baby Boomers are reinventing what it means to grow older and are taking social media by storm. Yet, because of their spending power, marketing experts say more companies should pay attention to them or they will miss out. For The New Reality, Marianne Dimain introduces us to the ‘Oldfluencers’ and how they’re changing the way we look at aging.

• Meet the ‘Oldfluencers’ – Canadian baby boomers putting a new face on aging