April 14 2019 5:51pm

Popular brands rush to cash in on Game of Thrones fever

You’ve probably heard of a TV show that embarks on its eighth and final season Sunday night. Game of Thrones has amassed a cultural reach that few shows have been able to attain. It also wields a lot of power. As Jeff Semple explains, big brands are hoping to cash in by forming alliances with the show.

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