Small and medium-sized tourism operators can apply for one-time funding contributions of $5,000 or $10,000, depending on their gross sales.

"Winter here is the season we are trying to build on ... that's the season we want to make just as busy as summer."

“We want to boost tourism year-long...and not only in our three big cities which are Montreal, Toronto and Vancouver,” Joly said in Penticton on Thursday.