Experience Regina

• Tourism Regina launches new line of merchandise

  Tourism Regina launched a new merchandise collection, including socks, candles, and oil diffusers. That's in addition to the relaunch of the I Love Regina gear.

  May 23, 2025
  
• REAL looking to give up Tourism Regina responsibilities

  Regina city council is set to debate whether or not to end Regina Exhibition Association Limited (REAL) as the overseer of Tourism Regina.

  Canada

  Nov 8, 2023
  
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• ‘Poorly managed organization’: Controversy follows independent review into REAL

  The review into the Experience Regina rebrand found no changes of employment at Regina Exhibition Association Limited (REAL) will be required, raising questions of accountability.

  Canada

  Jul 14, 2023
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• No changes to staff after Experience Regina rebrand controversy; REAL independent review

  The rebranding of Tourism Regina to Experience Regina occurred in March, with slogans like 'Show us your Regina' and 'The city that rhymes with fun.'

  Canada

  Jul 13, 2023
• Name change, review of Experience Regina to take place following community criticism

  The Regina Exhibition Association Limited board of directors said the Tourism Regina is back, and a complete review of Experience Regina will be done by a third-party consultant.

  Canada

  Apr 13, 2023
• ‘Sexist and wrong’: Experience Regina slogans weren’t presented to mayor, tourism CEO ahead of launch

  What started as a rebranded tourism department has turned into a controversial issue across Regina met with both hate and support online, and now in the halls of city council.

  Canada

  Mar 23, 2023
• Experience Regina apologizes for ‘misogynistic’ rebrand slogans

  Before the backlash and apology, Global News spoke with Tim Reid about the rollout of the rebrand, with him noting they had been working on the project for several months.

  Canada

  Mar 20, 2023
• Regina Warehouse District hosting a city block party

  Leaning into the block party theme, families can enjoy cornhole, carving watermelons, basketball, giant Jenga and more.

  Canada

  Jun 15, 2022