In 1974, CHQR radio created “Light up a Child’s Life” in support of the Cerebral Palsy Association. That was the first PLEDGE DAY — and Calgary’s first “radio-athon”. As the city grew and children’s needs became more diverse, The Calgary Children’s Foundation was established.
Since 1992, the foundation has raised money for small children’s charities in the Calgary Area. Many recipients are not in a position to do large-scale fundraising or sophisticated communications.
All of the childrens’ programs we fund help support kids with either one or a combination of all of these challenges: physical, mental, financial, and/or social. Donations received by the first Friday of December are distributed to local charities in the spring. 90 per cent of the donations go directly to the front lines and 770 CHQR Radio, Associations Plus and the Westin Calgary absorb almost all of the overhead.
The first Friday each December, Pledge Day takes place– a 13 hour broadcast that features our charities, and donors. Listeners are encouraged to make a donation in any amount. Over $255 thousand dollars was raised during last year’s Pledge Day! Join us this December, and help us surpass last year’s amount.