Meta Platforms’ Threads app is adding new updates including the ability to share posts through Instagram messages, CEO Mark Zuckerberg said on Wednesday, as the company tries to retain users on its new app.
Threads — which rivals X, the social media platform formerly known as Twitter — lost more than half of its users in the weeks following its buzzy launch. It crossed 100 million sign-ups within five days of launching in early July.
- Lethbridge police equip officers with body cams as program to roll out in phases
- B.C. calls social media ban for kids ‘promising’ but says it doesn’t go far enough
- Halifax researchers weigh pros and cons of social media ban for youth
- AI tokens are catching some companies by surprise — and spurring big bills
Meta is looking at adding more “retention-driving hooks” to entice users to return to the app, like “making sure people who are on the Instagram app can see important Threads,” Chief Product Officer Chris Cox had said at an internal company town hall in July, the audio of which was heard by Reuters.
The new updates will also include a mention button to easily mention someone’s account in a thread, Zuckerberg said in a post on Wednesday.
The company is also looking to add search functionality and a web version for Threads in the coming weeks.
Comments
Want to discuss? Please read our Commenting Policy first.