October 31, 2013 3:05 pm
Updated: October 31, 2013 10:31 pm

Amazon.ca starts selling groceries online in Canada


There’s some big changes coming to the Canadian grocery marketplace.

Starting today, Amazon Canada is selling non-refrigerated food products on their website.

15,000 food products are now available, in a wide variety of categories from breakfast foods to sauces to coffee and tea.

Amazon has been selling groceries online in the U.S. for years, and operates a fresh produce and meat delivery service called Amazon Fresh in several U.S. cities, including Seattle.

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In addition, Amazon has also added over 200,000 automotive products to their Canadian website, putting them in direct competition with brick-and-mortar retailers like Canadian Tire and Lordco.

In Canada, only 0.25 per cent of grocery sales are made online. In the U.S., where the market is much more mature, 3 per cent of groceries are purchased online.

Several major grocery retailers in Canada have joined forces this year already.

Sobeys bought Safeway, and Loblaw’s — operators of the Real Canadian Superstore and No Frills – are buying Shoppers Drug Market.

Walmart has also increased the number of grocery products they sell, particularly in their Supercentres.

Target has also opened stores in Canada, adding further competition to the grocery sector.

A look at amazon.ca grocery prices on some common items (all items plus shipping)

Campbell’s Chunky Sirloin Burger Soup: $4.92

Kashi Chewy Granola Bar Trail Mix $3.49

Ragú Tomato and Basil Light $2.47

Trending: Amazon enters Canadian grocery market

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