Supply chain crisis cost Hasbro $100M in Q3 sales, toy maker warns of further hit

Click to play video: 'Why everything you want is out of stock or more expensive'
Why everything you want is out of stock or more expensive
As the global economy roars back after two years of lockdowns due to the COVID-19 pandemic, supply chains are getting congested, causing consumers to find many products they want to be out of stock, or with higher price tags. Anne Gaviola explains how the global supply chain system works and how this crisis happened. – Oct 25, 2021

Hasbro Inc said on Tuesday global supply chain disruptions cost it about $100 million in lost toy orders in the third quarter, and the company warned of a further hit to sales during the crucial holiday shopping season.

While demand has surged over the last year, factory shutdowns, a lack of container ships and long port delays have fueled fears of a shortage of toys to put under Christmas trees during the holiday season.

The maker of “Transformers” toys and Nerf blasters said the majority of the $100 million in orders that were not filled in the third quarter had been delivered, and it was working “around the clock” to secure transport for its goods.

Hasbro said it expects 2021 revenue to rise 13 per cent to 16 per cent, compared with analysts’ estimates of a 14.2 per cent rise, according to Refinitiv IBES estimates.

Story continues below advertisement

“We have orders to support the high end of the revenue growth range, but there are supply chain factors out of our control which could impact our ability to fully achieve the upside,” the company’s Chief Financial Officer Deborah Thomas said.

Get the latest Money 123 news. Sent to your email, every week.

Last week, rival Mattel Inc raised its 2021 sales forecast, saying it was employing a number of strategies including pulling forward production and contracting more ocean freight capacity to ring in a strong holiday season.

Click to play video: 'Consumers seeing delays, higher prices due to supply chain strain'
Consumers seeing delays, higher prices due to supply chain strain

Hasbro’s net revenue rose 11 per cent to $1.97 billion in the third quarter ended Sept. 26, in line with estimates.

On an adjusted basis, the company earned $1.96 per share, compared with estimates of $1.69 per share.

(Reporting by Uday Sampath in Bengaluru; Editing by Shinjini Ganguli and Shounak Dasgupta)


Sponsored content