Famous Montreal bagel shop serves up Canadiens’-inspired designs ahead of Game 1

Click to play video: 'Montreal Habs fans stocking up Canadiens’-inspired merchandise and food'
Montreal Habs fans stocking up Canadiens’-inspired merchandise and food
WATCH: The city of Montreal is reaching frenzied levels of excitement going into Game 1 of the Stanley Cup final on Monday. Fans are stocking up on Habs gear in a way merchants say they haven't seen in a very long time. But it's not just jerseys, shirts and car flags that are flying off the shelf. As Dan Spector reports, a Montreal food staple has also gone Habs crazy. – Jun 28, 2021

As Habs fever gets into full swing, one of Montreal’s most famous bagel shops is serving up a special order for a few lucky customers and fans.

St-Viateur Bagel has created a bagel in the shape of the Montreal Canadiens‘ iconic logo as the team prepares for the first game of the Stanley Cup final against the Tampa Bay Lightning on Monday.

Robert Morena said a photo of the creation has taken off on social media, prompting what he describes as an “overwhelming response.” Employees have been fielding plenty of phone calls to the mainstay in the Mile End neighbourhood.

“Unfortunately, they are not for sale,” Morena said, adding that the bagels are difficult to make.

Story continues below advertisement

“But we’re making a couple for good clients who come in with Habs jerseys on the spot.”

Mike Lunny was one of the customers who came in to score some Canadiens-inspired bagels. Donning a bleu, blanc and rouge T-shirt, he is excited about his team heading to the final for the first time since 1993.

“The guys are so good,” he said.

Ovidia Carlsen immediately showed up after showing the photo making the rounds on social media to her boyfriend, who is returning to Montreal from Matane.

“He said, ‘Oh my god, please get me one,'” she said.

Story continues below advertisement

The Canadiens’ improbable playoff run has captivated the city and hockey world. The team came back to win against the favoured Toronto Maple Leafs in the first round before knocking out the Winnipeg Jets in a four-game sweep.

The Habs then eliminated the Vegas Golden Knights with a 3-2 win in overtime on the province’s Fête nationale, bringing huge crowds to the city’s downtown core.

St-Viateur Bagel is one of many local businesses with the tricolore flag hanging in their shop — and they love their team.

“It’s enormous as a fan,” Morena said, describing the playoff run. “It’s enormous for the generations that didn’t see it, for our city.”

If the Habs do defeat the Lightning and hoist their 25th Stanley Cup above their heads, Morena may have to make an exception and widely sell the bagels after all.

“Who knows, if the Habs win the cup … we may have to put it out there.”

Click to play video: 'Stanley Cup Finals preview: Montreal Canadiens vs. Tampa Bay Lightning'
Stanley Cup Finals preview: Montreal Canadiens vs. Tampa Bay Lightning

With files from Global News’ Dan Spector


Sponsored content