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Edmonton Football Club: The Double E closing in on new name

New Edmonton Eskimos president and CEO Chris Presson speaks to the media on Aug. 7, 2019. Reid Wilkins/630 CHED

When the next Canadian Football League regular season rolls around in 2021 or beyond, the Edmonton Football Club will have a new name in place.

The president and CEO of the Edmonton Football Club, Chris Presson, said this week that the team has a timeline for the announcement.

“We’re looking for something in the early spring next year, in terms of a name and a new logo.”

Presson says the team is working with an agency to help with the process, that will include a lot of communication with key stakeholders.

“We are in the process of developing our fan engagement plan to make sure we take the proper feedback from all involved.”

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Click to play video: 'Len Rhodes says dropping ‘Eskimos’ name was inevitable for Edmonton football team'
Len Rhodes says dropping ‘Eskimos’ name was inevitable for Edmonton football team

“I have a call (Wednesday) to go over the key stakeholder process and the focus groups we intend to be at.

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“Right now it’s all about making sure we engage those that engage us and that’s all of our key stakeholders, starting with the massive fans that we have.”

LISTEN: Double E Coach’s Show with guests Chris Presson and Noel Thorpe  

A name change for a professional sports team is not an easy undertaking and Presson knows they won’t get another chance to do it right.

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“It certainly is a massive undertaking and when you get into it, you understand the depths of everything that you must go through.

“It’s a major turnover in merchandise, all the signage throughout the stadium and signage throughout the city and the offices. It is a massive undertaking, to put it mildly.”

The team has stated it will stay with a green-and-gold colour scheme and hopes to continue with its iconic EE logo.

It’s estimated that the name change will cost the franchise $1 million to complete.

Click to play video: 'CFL’s Edmonton Eskimos to search for new name'
CFL’s Edmonton Eskimos to search for new name

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