TORONTO – Droves of royal watchers around the world took to social media to congratulate the Duke and Duchess of Cambridge on their little prince Monday.
But the royal birth wasn’t as big on social media as one might have thought.
Royal baby mentions on Twitter – accompanied by hashtags such as #RoyalBaby, #RoyalBabyBoy and #RoyalBabyWatch – topped 25,300 tweets per minute as the Prince of Cambridge’s birth was announced.
The #RoyalBaby hashtag had been used over 900,000 times, according to data from Twitter.
But that wasn’t enough for the newborn prince to trump Pope Francis, whose election flooded Twitter with over 132,000 tweets per minute in March, or U.S. President Barack Obama’s re-election which set an all-time record of 237,000 tweets per minute in November 2012.
Fellow U.K. sensations the Spice Girls even garnered more buzz than the third in line to the throne. The girl band earned 116,000 tweets per minute during their London Olympic Games reunion performance.
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The Prince of Cambridge fared better on Facebook, where there were over one million mentions of his birth posted worldwide.
Facebook users in the U.K. talked about the royal delivery the most on their profiles, followed closely by U.S. residents in second and Canadians in third. The top demographic discussing the royal baby was 25 to 34-year-old women.
Meanwhile, the birth announcement on the official Facebook page for the British Monarchy received 192,701 likes, 12,682 comments and 46,240 shares about an hour after the post was made.
Numbers aside, the results aren’t bad for a little guy who doesn’t have a name yet.
Perhaps he will make a bigger splash online once he makes his first public debut.
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