A new ad campaign by the Manitoba government wants to bring a human face to the statistics of missing and murdered girls and women.
Aboriginal Affairs Minister Eric Robinson says the goal is to change people’s perception about what he calls Manitoba’s "stolen sisters."
The campaign features billboard and transit ads with photographs chosen by the families of victims to best reflect how families saw and knew their loved ones.
Crime Stoppers is working with the Manitoba Action Group on Exploited and Vulnerable Women on the campaign.
Barbara Houle, whose daughter was murdered in 2009, says she hopes it will give people a better idea of how important she was to her family.
There are more than 70 missing or murdered aboriginal women in the province.
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