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Quebec government suspends all advertising on Facebook during July

Will political parties join companies & boycott Facebook?
WATCH: As more companies stop advertising on Facebook due to the social media giant's inaction against hateful and misleading content, pressure is mounting on the federal government to follow suit. David Akin looks at how much money Canada's top political parties are spending to advertise on the site, and the likelihood of that changing.

The Quebec government says it is joining an international boycott of Facebook by refusing to advertise on the social network during the month of July.

Premier François Legault’s office made the announcement on Friday in a news release, stating its intention is to show the importance the Quebec government places on the fight against racism.

The release added that the government’s decision to join the boycott was also made in support of access to accurate information.

Quebec is joining hundreds of companies who have decided to suspend advertising on Facebook over concerns the platform is complicit in promoting racism, violence and misinformation.

READ MORE: Facebook ad boycott goes ahead after last-minute talks with companies break down

The #StopHateForProfit campaign, run by several groups such as the Anti-Defamation League and the NAACP, accuse the social network of refusing to remove content they deem hateful.

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All five of Canada’s biggest banks joined the boycott this week, aligning themselves with other Canadian brands such as Lululemon Athletica and MEC.

“This decision is part of a movement launched to denounce the lack of a proper framework governing the Facebook social network, on which messages and comments circulate that are racist, hateful and discriminatory in nature,” the statement from Legault’s office read.

Facebook to add labels to newsworthy content that violate policy
Facebook to add labels to newsworthy content that violate policy

“Already, a number of financial institutions and businesses, including several in Quebec, have joined the initiative by ceasing all advertising placement on Facebook, and by asking the American company to better manage these kinds of messages.”

On Wednesday, Nick Clegg, Facebook’s vice-president of global affairs and communications, tried to reassure businesses that Facebook “does not benefit from hate” and said the company has every incentive to remove hate speech from its service.

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He acknowledged that “many of our critics are angry about the inflammatory rhetoric President Trump has posted on our platform and others, and want us to be more aggressive in removing his speech.”

–With files from The Associated Press

Facebook and The Canadian Press recently announced a reporting initiative called the Facebook and Canadian Press News Fellowship. Facebook will have no influence over the stories created under the program, which is set to launch in the fall; The Canadian Press will maintain complete editorial independence.