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Wild blueberries: Nova Scotia pushing for product innovations

Freshly picked blueberries are seen in Ladner, B.C., on July 21, 2014.
Freshly picked blueberries are seen in Ladner, B.C., on July 21, 2014. THE CANADIAN PRESS/Darryl Dyck

Wild blueberries are Nova Scotia’s leading agricultural export and the provincial government is looking for new ways to push sales even higher.

That’s why the Department of Agriculture has launched its Wild Blueberry Innovation Challenge.

READ MORE: Nova Scotia bailing out farmers after last year’s ‘killer frost’

The goal is to develop new products and markets – and generate more jobs.

The program is offering successful applicants up to $126,000.

B.C. blueberries seeing success on the world stage
B.C. blueberries seeing success on the world stage

Agriculture Minister Keith Colwell says successful applicants will work to commercialize their products with food scientists and technicians at Perennia, Nova Scotia’s agriculture development agency.

Last year, the industry generated $104 million in export revenue.

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