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‘I will continue to fight for Quebec companies to stay here’: Quebecor mulls Transat acquisition

Quebecor president and CEO Pierre Karl Peladeau addresses the media company's annual meeting as the chairman of the board Brian Mulroney looks on in Montreal on Thursday, May 9, 2019. Paul Chiasson/The Canadian Press

The head of Quebecor Inc. says he is exploring a possible acquisition of Montreal-based tour operator Transat A.T., but another prospective buyer is already a step ahead.

Chief executive Pierre Karl Péladeau said Thursday he has commissioned a financial analysis by an investment firm.

“I believe it’s a very good brand. I think Quebecers like Transat,” he said Thursday after Quebecor’s annual shareholder meeting.

“I will continue to fight for Quebec companies to stay here. I think that that could be an interesting…opportunity.”

READ MORE: Pierre Karl Péladeau to buy Taxelco, including insolvent electric taxi company

Peladeau, the controlling shareholder of Quebecor and son of its deceased founder, said he personally ordered the analysis — not his company — but “it’s premature to close any sorts of doors.”

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Peladeau is not the only interested party. Montreal developer Vincent Chiara, who owns Groupe Mach, which bought the former CBC tower in Montreal in 2017, told The Canadian Press he has already submitted an offer following several months of talks.

“We had the idea of building a portfolio in the hospitality industry and they had a platform and projects in their plans to build exactly that,” said Chiara, referring to Transat’s $750-million plan to develop a hotel chain in Mexico’s Riviera Maya and the Caribbean.

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He said Transat’s fleet of about 40 planes is particularly appealing.

“They have the means to move the passengers who go to the destination…They have an important capacity to fill rooms and with this capacity there, we eliminate a lot of risks for hotel development.”

“Of course, we want to privatize. Our proposal is to buy out all the shareholders,” he added.

READ MORE: Péladeau family squares off in court over Quebecor shares

Transat confirmed last week it had spoken with several parties about a possible sale of the company.

Péladeau continued to rail against Bell TV in the latest round of a spat between the two media giants, calling its actions “completely abhorrent” at the Quebecor AGM.

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In April, Péladeau temporarily suspended TVA Sports’ signal for Bell subscribers until a judge ordered the return of the service. Quebecor has criticized Bell for not paying it royalties that reflect the fair value of its specialty channels, especially TVA Sports, which is suffering because the Montreal Canadiens missed the playoffs for a second consecutive year.

The hockey team’s losing record has hit advertising sales, raising questions about the viability of the specialty channel, which was launched in 2011 and has lost more than $150 million in six years.

“Maybe we were a little bit naive regarding this,” Péladeau said. “We have been patient. But…there is always an end to patience.”

“It’s wearing thin,” added chairman and former prime minister Brian Mulroney.

READ MORE: Judge orders Quebecor to stop scrambling TVA Sports signal for Bell TV subscribers

Quebecor more than doubled its dividend as it reported its first-quarter profit rose compared with a year ago.

The media and telecommunications company said Thursday it will now pay a quarterly dividend of 11.25 cents per share, up from 5.5 cents.

The increased payment to shareholders came as Quebecor says it earned $189.0 million or 74 cents per share in the first quarter of 2019, up from $57.1 million or 24 cents per share a year earlier.

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Revenue totalled nearly $1.03 billion for the quarter ended March 31, compared with $1.00 billion in the first quarter of 2018.

On an adjusted basis, the Montreal-based company said it earned 44 cents per share from continuing activities compared with 38 cents per share a year ago.

Analysts on average had expected a profit of 44 cents per share and revenue of $1.03 billion, according to Thomson Reuters Eikon.

_ With files from Julien Arsenault

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