Pot sales fell in most provinces in February; Quebec bucked trend
On a national basis, daily average sales rose slightly from $1.77 million in January to $1.78 million in February.
But that growth was driven almost entirely by Quebec, where daily average sales rose by almost $45,000 in February.
Quebec has continued to open stores, including one in March on Montreal’s South Shore.
Average daily sales fell seven per cent in Ontario in February from January.
But Brock University business professor Michael Armstrong expects Ontario sales to change dramatically when April’s data comes in. (Ontario started to open retail stores on April 1, far after the rest of the country.)
“Ontario will see a jump in April numbers and May numbers, but not yet,” he said.
“With about half the stores open in April, that should add $10 million or so in sales, probably more, and that much again in May, when all the stores are open. We should see a dramatic jump for Ontario.”
Sales declined to some degree in all the Atlantic provinces, which started legalization with fully built-out retail systems but haven’t added to them since then.
Quebec is pricing cannabis lower than some other provinces, which may make the legal product more attractive to grey-market customers, Armstrong says.
“To the extent that price is an issue so far, Quebec is much closer to competing with the black market,” he said.
Although adult Canadians in most provinces can easily buy cannabis online, they have a very strong preference for in-person purchases.
Armstrong says this is because people can buy anonymously using cash, want to see and smell the goods on offer and want in-person advice, hence there is a tight relationship between sales and the availability of retail.
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