Street parties hoping to build on last year’s whiteout success

Click to play video: 'Whiteout Street Party tickets will cost $5 — here’s why'
Whiteout Street Party tickets will cost $5 — here’s why
WATCH: Kevin Donnelly explains why tickets for Whiteout Street Parties during the Winnipeg Jets playoff home games will come with a cost – Apr 1, 2019

With the Winnipeg Jets a lock for the NHL’s Stanley Cup Playoffs and currently sitting at the top of the Central Division, playoff fever is gripping the city.

Economic Development Winnipeg’s Dayna Spiring and Kevin Donnelly of True North Sports + Entertainment officially launched 2019’s Winnipeg whiteout street parties Monday morning at Bell MTS Place.

WATCH: Global’s Amber McGuckin reports

Click to play video: 'Street parties hoping to build on last year’s whiteout success'
Street parties hoping to build on last year’s whiteout success

Tens of thousands of fans gathered in downtown Winnipeg to celebrate the team’s 2018 playoff run, which saw the Jets reach the Western Conference final for the first time ever.

Story continues below advertisement

The fun continues this year, but it won’t be free.

WATCH: Organizers share details of of the Winnipeg Whiteout Street Party — 2019 edition 

Fans who aren’t going to the game but plan to head downtown to take part in the festivities will need to buy $5 tickets, with all funds going to United Way Winnipeg.

Breaking news from Canada and around the world sent to your email, as it happens.
For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.
By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy.

“Last year we issued tickets for the final street parties, and we learned a lot with that free ticketing system that we had in place,” said Donnelly.

“Unfortunately, people were accessing more tickets than they used, which led to lower that expected redemption rates. Placing a monetary value on the tickets will allow us to better gauge the actual attendance.”

Tickets will be sold via Ticketmaster, with a limit of four per person. The first party is expected to accommodate 15,000 people, with the potential to grow the capacity as needed as the playoffs progress.

Story continues below advertisement

Street party zones/capacity will be decided 48 hours prior. Food and entertainment will once again be offered, as well as a dedicated family zone. Street party gates will open two hours before puck drop on game day.

Donnelly said, for those who may not have the means, 500 free tickets will be made available through the United Way, to make the events fully accessible to all.

The United Way will be directing funds received from the whiteout parties to agencies dealing with what they see as “critical areas of need” in the city, including homelessness, addiction and mental health.

WATCH: True North, Economic Development and United Way partnering for a purpose

Story continues below advertisement
Dayna Spiring of Economic Development Winnipeg. Amber McGuckin / Global News

Bell MTS Place will also be holding away game viewing parties in the arena. Funds raised by ticket sales ($10 each) will go to the True North Youth Foundation.

“We’re excited to build on the success of last year’s street parties and present an even better fan experience this year,” said Donnelly.

“As well as creating a community to celebrate together downtown, we are especially pleased to make this bigger than hockey by driving awareness and funds to deserving organizations across the city.”

WATCH: Jets fans get Whiteout fever

Click to play video: 'Jets fans get Whiteout fever'
Jets fans get Whiteout fever

Sponsored content