September 10, 2018 11:54 pm
Updated: September 10, 2018 11:55 pm

Louisiana mayor bans parks and rec department from buying Nike products amid new ads

The mayor of Kenner, Louisiana banned the city's booster clubs and recreation departments from buying Nike products, days after the company announced Colin Kaepernick as the face of the brand's 30th anniversary ad campaign.

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The mayor of a New Orleans suburb banned the city’s parks and recreation department from purchasing Nike products, days after the athletic apparel maker released a controversial ad supporting former San Francisco quarterback Colin Kaepernick.

The memo by Kenner Mayor Ben Zahn to the parks and recreation director says Nike products cannot be purchased for use at the city’s recreation facilities. It also requires the director to approve all athletic purchases by booster clubs using their facilities.

The policy sparked a backlash over the weekend with many calling for it to be rescinded.

Coverage of Colin Kaepernick on Globalnews.ca:

Kaepernick ignited a firestorm in 2016 when he began kneeling during the national anthem as a way to protest police brutality and social injustice in America. He opted out of his contract after the end of that season and then has been unable to find a job with another NFL team. He’s suing the league for collusion.

Nike last week introduced an ad featuring Kaepernick and the message: “Believe in something, even if it means sacrificing everything.”

Zahn’s memo, written last Wednesday, and a statement Monday clarifying his position didn’t mention Kaepernick specifically. But in the Monday statement Zahn said while he applauded Nike’s message of inclusion, the company was promoting a “political message” to sell shoes.

Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement marking the 30th anniversary of its “Just Do It” slogan in this image released by Nike in Beaverton, Oregon, U.S., September 4, 2018.

Courtesy Nike/Handout via REUTERS

“In Kenner, like every city, our citizens and our taxpayers cover a wide spectrum of political philosophies and agendas,” it said.

“We must respect all of those agendas and philosophies. So, when a company uses its advertising as its own political megaphone, government should be fair to all of its people and not allow taxpayer dollars to be used to help that company push its own political agenda.”

He added that people would be allowed to wear Nike apparel on city playgrounds.

READ MORE: Nike online sales increase 31 per cent since Colin Kaepernick ad reveal — study

The Nike ban sparked protests and calls for the mayor to rescind the order.

The Urban League of Louisiana questioned the legality of the action and said they were “deeply disappointed.”

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The organization said this was an opportunity to reflect upon the “real reason for associated protests regarding kneeling and police brutality” and called on the mayor and city council to rescind the policy immediately.

Monday evening a few hundred people, including Cam Jordan, Terron Armstead and Craig Robertson of the New Orleans Saints’ football team, showed up for a demonstration in Kenner protesting the mayor’s decision.

“It’s a shame we’re here for this,” Mark Spears, a member of the Jefferson Parish council told the crowd, according to the New Orleans Advocate.

“These policies are illegal.”

Kenner is a city of about 67,000 residents in Jefferson Parish and is home to Louis Armstrong New Orleans International Airport.

© 2018 The Canadian Press

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