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Ontario Liberals focus on the ‘real Doug Ford’ in first campaign ad

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The Ontario Liberal Party released on Friday its first ads targeting Ontario PC Party Leader Doug Ford in advance of the provincial election – Apr 13, 2018

Ontario’s Liberals are launching their first campaign ad ahead of the spring election, saying it aims to reveal the “real Doug Ford.”

The ad, which will air online, on television and radio starting Monday, says the Progressive Conservative leader would lower corporate taxes while rolling back minimum wage and cutting 40,000 public sector jobs.

READ MORE: Kathleen Wynne says Doug Ford’s pledge to fire Hydro One CEO shows he has no plan

Senior campaign officials say they want to highlight how a Ford government would affect Ontario residents rather than simply focusing on his personality — though future ads will feature controversial statements the Tory leader has made in the past.

Liberal campaign co-chair Deb Matthews says the party’s research has shown many voters don’t know much about Ford, a newcomer to provincial politics.

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READ MORE: Doug Ford’s plan to fire Hydro One CEO would cost at least $10.7M

She says the former Toronto city councillor has made a point to avoid scrutiny and has publicly said little about his plans for the province.

Ford’s campaign has not committed to releasing a fully costed platform ahead of the June 7 vote, as he had initially promised, saying only that he would present his policy priorities.

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