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Save-On-Foods offers $25 gift card following Loblaw bread price-fixing scheme

Click to play video: '$25 Loblaws gift card begins Monday'
$25 Loblaws gift card begins Monday
WATCH: Registration opens for the gift card offer from Loblaws. It comes after the company admitted to an industry-wide price-fixing scene. But a consumer advocate says don't get the card. Kristen Robinson explains – Jan 7, 2018

Save-On-Foods says it will offer some of its customers a $25 gift card in response to the bread price-fixing scheme involving Loblaw.

The grocery chain, which is owned by the Jim Pattison Group, expressed concern after Loblaw and George Weston revealed that they participated in an industry-wide bread price-fixing arrangement from late 2001 to March 2015.

Loblaw is offering eligible customers who register online before May a $25 gift card that can be used at its grocery stores across Canada.

WATCH: Should you sign up for Loblaw’s $25 gift card?

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Should you sign up for Loblaws’ $25 gift card?

In a letter to customers, Save-On-Foods said it had no involvement in the price-fixing scheme but is offering a $25 rebate to members of its customer loyalty program since they “could have been impacted with higher bread prices.”

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“It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity,” the letter said.

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The letter went on to say the company “will seek compensation from the bread suppliers involved, in due course.”

Save-On-Foods president Darrell Jones said the credit is a goodwill gesture to customers.

“It’s our way of saying, ‘Look, maybe you were wrapped up in part of this price-fixing.’ We want to make sure that our customers [are made] whole.”

Eligible customers can register for $25 rebate on the More Rewards website.

Save-On-Foods has stores in B.C., Alberta, Saskatchewan, Manitoba and Yukon.

— With files from The Canadian Press

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