MONTREAL — Air Canada says it is launching a search for a co-branded credit card partner for its new loyalty program.
The Montreal-based airline says it will be inviting key financial institutions to participate in a request for proposals to join the launch of the program in 2020.
WATCH: Air Canada ditching Aeroplan
Air Canada (TSX:AC) has served notice that it plans to end its relationship with Aeroplan parent Aimia (TSX:AIM).
READ MORE: Air Canada apologizes for Alberta mother’s ordeal on plane
Financial news and insights
delivered to your email every Saturday.
Get weekly money news
Get expert insights, Q&A on markets, housing, inflation, and personal finance information delivered to you every Saturday.
By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy.
Operating its own loyalty program is expected to deliver a pre-tax net present value of $2 billion to $2.5 billion over 15 years.
The move was announced Tuesday ahead of the company’s annual investor day.
More on Money
Comments