Quebec consumers group reaches deal with Pharmaprix over Optimum points lawsuit

Exterior of a Pharmaprix. Gloria Henriquez/Global News

A Quebec consumers’ rights group has come to an agreement that could settle a long-standing class action over the Optimum points program offered through Pharmaprix, part of Loblaw’s pharmacy business.

Option consommateurs says in a statement that Pharmaprix, the name under which Shoppers Drug Mart chain operates in Quebec, has agreed to pay pay 2,354,032,174 Optimum points worth $4,350,102 under their deal.

Both the group and Loblaw noted that the settlement isn’t an admission of liability by the company and requires court approval.

The group filed a class-action against Pharmaprix in 2010 seeking compensation after the company changed its Optimum points program in 2008, 2009 and 2010, devaluing the value of the points.

A spokeswoman for Loblaw (TSX:L) said the company maintains that it operated in full compliance with the law when it changed the Optimum program.

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A Quebec Superior Court justice must still sign off on the agreement and a hearing is scheduled for Sept. 6 in Montreal.

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