Canadians can now get McDonald’s via UberEATS – but is it worth it?

How about a Quarter Pounder for midnight delivery?.
How about a Quarter Pounder for midnight delivery?. Courtesy of McDonald's Corp. via AP

Ever wished that a Big Mac with fries and Coke would magically appear at your doorstep? Dream no more.

Canadians can now order McDonald’s menu items from 187 restaurants in MontrealOttawa, the Greater Toronto Area (GTA) and Edmonton, the fast food giant and Uber announced today.

READ MORE: McDonald’s attacks ‘disgusting excuse of a president’ Donald Trump in apparent rogue tweet

And the two companies have plans to add more home-delivery spots in the coming months, for a total of 250 restaurants by the end of summer 2017, including in Calgary. Here’s the roll-out plan:

  • Montreal (31 restaurants)
  • Ottawa (18 restaurants)
  • Toronto and Greater Toronto Area (145 restaurants)
  • Edmonton (43 restaurants)
  • Calgary (20 restaurants)

“We know that Canadians frequently search for McDonald’s in the UberEATS app, so we’re excited to expand our reach and deliver what they’ve been craving,” Ian Black, regional general manager of UberEATS said in a statement.

Story continues below advertisement

READ MORE: Not so Happy Meals: McDonald’s faces class action lawsuit in Quebec

But the partnership between McDonald’s and Uber extends well beyond Canada. The so-called McDelivery service via UberEATS is also available in over 1,000 locations in the U.S., as well as in several U.K. cities and towns, including London and Manchester.

Financial news and insights delivered to your email every Saturday.

WATCH: Toronto Uber customers with complaints say there’s no one to call

Click to play video: 'Toronto Uber customers with complaints say no one to call'
Toronto Uber customers with complaints say no one to call

But is it worth it?

The McDonald’s-Uber combo has its fans:

The economics of ordering your fast food favourites for delivery, though, seems questionable.

Story continues below advertisement

UberEATS has never been cheap, but its flat $4.99 booking fee isn’t so bad if you’re ordering, say, a $30 meal. But McDonald’s?

Adding Uber’s cut to many menu items means paying nearly 100 per cent more. A $5.39 Egg McMuffin Meal, for example, will now cost you $11.08, according to UberEATS Toronto. You might also need to pay an additional fee if you happen to order when UberEATS is busy in your area, similar to the surge pricing Uber uses to get more drivers on the road during peak demand times.

READ MORE: McDonald’s pulls commercial featuring child mourning dead father

And then there’s the wait. The average order takes 35 minutes from start to finish in Toronto.

A boon for night owls

Still, the service will likely prove popular with the younger crowd that often turns to burgers and fries to help quench hunger pangs after a night out drinking:

Story continues below advertisement

Inebriated night owls have become an important target market for McDonald’s and the fast-food industry in general in recent years.

The company’s CEO, Steve Easterbrook, has said 60 per cent of the company’s delivery orders are made in the evening, with 30 per cent coming in after 11 p.m.

Sponsored content