‘Rings’ movie prank terrifies TV-store shoppers

Click to play video: '‘Rings’ movie prank scares the pants off shoppers'
‘Rings’ movie prank scares the pants off shoppers
WATCH ABOVE: A frightening trailer was released Tuesday for the upcoming premiere of 'Rings,' a follow-up to the popular horror film released 15 years ago – Jan 24, 2017

In anticipation of the Feb. 3 premiere of Rings, the third edition in the U.S. Ring franchise, the team behind the upcoming film has set up a prank in order to get people scared.

Paramount Pictures staged the above prank at a real appliance store in White Plains, New York, to see what shoppers would do when Samara climbed out of the TV right in front of them.

READ MORE: Piers Morgan, Ewan McGregor feud gets nastier after new op-ed column

The TVs were set up so that they were playing the new Rings trailer, but one of the screens was able to be withdrawn, allowing a women who was made up to look like Samara to appear.

The Samara look-a-like made her sneak attacks on the customers while the salespeople were showing them the real-life quality of 4K resolution.

Story continues below advertisement

Rings will hit theatres on Feb. 3, 2017.

Watch the prank in the video, above.

Sponsored content