In anticipation of the Feb. 3 premiere of Rings, the third edition in the U.S. Ring franchise, the team behind the upcoming film has set up a prank in order to get people scared.
Paramount Pictures staged the above prank at a real appliance store in White Plains, New York, to see what shoppers would do when Samara climbed out of the TV right in front of them.
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The TVs were set up so that they were playing the new Rings trailer, but one of the screens was able to be withdrawn, allowing a women who was made up to look like Samara to appear.
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The Samara look-a-like made her sneak attacks on the customers while the salespeople were showing them the real-life quality of 4K resolution.
Rings will hit theatres on Feb. 3, 2017.
Watch the prank in the video, above.
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