‘We’re in the people business’: Halifax Public Libraries launches new brand

Click to play video: 'Halifax Public Library unveils new logo, updated five year strategy'
Halifax Public Library unveils new logo, updated five year strategy
WATCH ABOVE: Playful and modern are the words being used to describe the new logo for Halifax Public Library. The updated branding is being rolled out along with a new five-year strategic plan aimed at changing the way people use and interact with libraries. Global's Jennifer Grudic reports – Jan 23, 2017

Halifax Public Libraries unveiled their new five-year strategic plan on Monday along with a new brand which they describe as being both “playful and modern.”

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“It feels like the library is moving forward at a really quick pace,” said Åsa Kachan, chief librarian and CEO of Halifax Public Libraries.

“Libraries are such vibrant places in our community, we really wanted a visual identity that reflected that.”

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A promotional video for the brand’s launch explains the new colourful, more modern design as being representative of “the many cultures of our community.” It’s also reflective of a strategic plan, which Kachan says is “people-centric and purpose driven.”

“I often say to my team we’re in the people business more than the book business,” Kachan said.

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“There might still be books and materials that we share with people, but in fact it is that coming together with our community, the sharing of knowledge with our community, the lifting up of our community. When we do that well, we’ve really succeeded as a library.”

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Halifax Public Libraries say they collected public and staff input throughout the summer and received 1,960 survey responses and 650 in-person conversations at community pop-ups to help shape the plan. The new visual identity was created in partnership with local design company Breakhouse.

New library cards with the colourful branding are expected to be available this spring.

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