The Salvation Army Christmas Kettle campaign needs the sound of jingling bells to translate into cash – and fast.
Donations are down across B.C. this year. The kettles are disturbingly empty less than two weeks before Christmas.
“The Salvation Army in British Columbia is currently at less than 50 per cent of our target, sitting at approximately $1.7 million in donations with a goal to reach $4 million by Christmas Eve,” said the charity’s Major Ken Ritson.
They are asking B.C. residents to reach into their pockets and help them best last year’s fundraising total of $3.8 million.
Donations can be made at the kettles or online at Fillthekettle.com or by texting HOPE1000 to 45678 to make a $5 donation.
The Salvation Army is the largest non-governmental organization in Canada that provides social services directly to more than 400 communities.