The record for the most expensive single bunch of grapes sold at a wholesale auction in Japan was broken on Thursday.
A bunch of Ruby Roman grapes sold for 1.1 million yen, which is approximately US$10,900, in the central Japanese city of Kanazawa.
The bunch was the first of the season and contained about 30 grapes, each slightly smaller than a ping pong ball, and each weighing at least 20 grams.
Ruby Roman grapes have been under development for 14 years in a government-led project.
A famous Japanese buyer of premium fruits, Takamaru Konishi, will be offering a tasting event free of charge to his customers at his supermarket in Hyogo Prefecture, southwestern Japan.
Fruit is generally expensive in Japan, although such a steep price is rare. The Japanese are often willing to pay top dollar for high-end fruit, especially for the prestige of owning the first ones of the season.