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Justin Trudeau to pitch Canada to world’s financial elite at Sun Valley conference

Chairman of Microsoft Bill Gates (R) and chairman and CEO of Berkshire Hathaway Warren Buffett break for lunch during the Allen & Co. annual conference at the Sun Valley Resort on July 11, 2013 in Sun Valley, Idaho. Kevork Djansezian/Getty Images

OTTAWA – Prime Minister Justin Trudeau is heading to a high-profile but closed door meeting at a ski resort in Idaho to pitch Canada to millionaire moguls from the media and technology world.

He’s attending an annual conference organized by New York-based private investment firm Allen & Company.

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The agenda and the guest list for the gathering of roughly 300 corporate titans at the Sun Valley ski resort in southern Idaho is never made public officially.

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Reported attendees this year include Warren Buffet, Bill Gates, Facebook’s Mark Zuckerberg and Sheryl Sandberg, Rupert Murdoch, Disney CEO Bob Iger and Jeff Bezos, the CEO of Amazon and owner of the Washington Post.

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The exclusive meeting has also been the setting for the beginning of corporate deals over the years, including the US$4.4 billion sale of AOL to Verizon.

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A senior government source says Trudeau is going for the same reason he went to the World Economic Forum in Davos, Switzerland and to New York.

The source says Trudeau was invited to speak to the largest investors in the world, who he will try to convince to spend some of their money in Canada.

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